News
WALK Magazine Reader Awards 2010
The Ramblers Association Walk magazine held their prestigious annual awards presentation at the recent NEC Outdoors Show, as voted by its members.
Simon King, the Bafta and Emmy winning film maker was on hand to present all the lucky winners with their special awards, which included a Silver award for MEINDL footwear in the Best Walking Boot/Shoe category.
The Ramblers CEO, Tom Franklin, was also on hand to present Walking Celebrity of the Year to surprise guest and soon-to-be Ramblers President Julia Bradbury who excitedly accepted her award, saying, " to be voted as the Walking Celebrity of the Year by Walk readers is a real honour and to be President of the Ramblers Association is obviously a very exciting moment. Walking is one of the wonderful free things we can do with our time."
The Walk Reader Awards have now established themselves as a very prestigious and notible award ceremony.
BEST IN TEST & BEST VALUE - Spring 2010
SOURCE WIDEPAC
IT'S GOOD Source makes similar bladders for at least two other outdoor companies (Deuter & Kathmandu) but keeps the best design features for itself. This bladder offers an upgraded bite valve that twists easily to allow or prevent the flow of water. It has a brilliant sliding closure that is exceptionally easy to use and very secure. You can remove the hose from the bladder with no leakage, which is really handy if you're refilling from a stream and don't want to remove the tube from your pack. It comes with antimicrobial treatment and it is exceptionally easy to clean. I personally prefer this kind of closure because it's so much easier to dry out before you pack it away (dry it upside down over an empty drinkd bottle).
VERDICT The best value and the best in test and frankly the best option for the majority of walkers. Easy to use, easy to clean and dry and easy to refill on the hill: a great choice.
Read the review from TRAIL Magazine Spring 2010
Bramwell International eNews letter - February 2010
The latest Bramwell International eNewsletter is available to view. Download as a PDF file and find out what we've been up to recently
.
Articles include: latest position of SOURCE hydration systems in the market; developments with GREGORY packs for this year and thefuture; increased awareness and support for MEINDL socks; support from a Panda over the snowy period and Twitter.
Bramwell International Scoop Prestigious Award from OIA
Bramwell International scooped the prestigious Best In-store Display Equipment Systems award with its Source Hydration Water Aid campaign at this year’s Tens Awards.
Hosted at the Outdoor Trade Show on Monday 28th September 2009, the Tens Awards was set up by trade Magazine OCC to reward marketing excellence in the Outdoor Industry.
The winning campaign saw BramwelI International and Source Hydration Systems come together to support the international charity, WaterAid, by providing a gift donation of £5,000.
The campaign offered retailers a diverse combination of marketing materials to maximise sales, while a consumer competition for UK holiday vouchers combined with an extensive advertising and PR campaign was used to highlight the partnership in-store.
Retailers received a selection of eye-catching marketing materials including tri-fold showcards, A6 window stickers, tri-fold competition showcards, DL dispensers and competition cards for use during the promotion.
Collecting his award from O.I.A. Director, Louise Ramsay, Nick Bramwell of Bramwell International comments: “We are extremely proud to have won the Best In-store Display Equipment Systems award at this year’s Tens Awards. The campaign was a great success thanks to the collaboration between Bramwell International, Source and WaterAid – which saw the campaign come to life through a variety of marketing initiatives that were implemented throughout Source stockists nationwide.”
Bramwell International to Distribute GREGORY Packs
We are pleased to announce that Bramwell International are now the UK and Ireland distributors of Gregory Packs.
Gregory Packs were founded by Wayne Gregory back in 1977 and over this time have made a reputation for producing comfortable quality packs that fit correctly to the user and are now a major pack brand in the USA and Japan.
The Gregory range of packs is a fantastic collection of rucksacks and bags with a superb fitted harness system offering excellent comfort for the wearer and will therefore be a great opportunity for retailers in the UK and Ireland to offer their customers a high quality alternative to the existing range of packs in the marketplace.
If you're interested in stocking Gregory or would like to find out more, call us on 015395 60214
For more information on Gregory Packs visit www.gregorypacks.com
OUTDOOR at Friedrichshafen, Germany
A busy week was had by all (16-19 July 09) at the annual Outdoor Show for the trade at Friedrichshafen in southern Germany. Home of the famous Zeppelin and situated on the picturesque shore of Lake Constance with Switzerland as a backdrop.
This annual gathering of global outdoor gear manufacturers and retailers is a great opportunity to view and order new product that will appear in UK shops during 2010.
There were exciting new products from Meindl including: Respond XCR shoe, Stride XCR shoe, Alicante Mid XCR and Kansas GTX. For Source the range just keeps on getting better and better. New colours will be available in the Gobi sports sandal range, plus improved styling on hydration.
Bramwell International gets You Tube Channel
Bramwell InternationaI are pleased to announce, they now have their very own video channel on You Tube. Our intension is to use this channel to help make our website come alive with videos featuring our products. Ideal for customer information and retailer training. If you have any ideas or feedback on what you'd like to see, please let us know.
Click on image to PLAY
MEINDL Movie
Watch the latest film from Meindl. This film gives a useful insight into the long heritage of this family run business and the expertise that goes into the production of Meindl footwear from their factory in southern Germany.
Click on image to PLAY
(This film is a useful tool for staff training)
Triumph at London Marathon 2009
Nick Bramwell, partner at Bramwell International, recently took part in the annual London Marathon on the 26th April 2009. Along with thousands of other charity runners Nick ran the 26 mile course, which meanders through the streets of London passing many familiar and historic sites, in a time of 3 hours 33 minutes 44 seconds.
Nick was running in support of WaterAid, who provide clean water and sanitation to communities in Africa and the far East. Bramwell International who are the UK and Ireland distributor of Source Hydration Systems, have teamed up with WaterAid during 2009 and will be donating £5,000 to this worthy cause.
For more information visit Source Hydration Systems and WaterAid
MEINDL movements 09 Magazine - NOW OUT
Download your copy of The MEINDL Movements 09 magazine. The magazine talks about Meindl's latest innovations and philosophy behind its product developments. Plus articles on the outdoor market, reviews of its award winning footwear and some facinating insights into some of Meindl's product users whilst out in the mountains.
Download Movements 09 Magazine (pdf)Northumbria Mountain Sports - Reopens after Morpeth floods
On the weekend of Saturday 6th September 2008, Northumbria Mountain Sports in Morpeth suffered serious flood damage, when the river
Wansbeck
burst its banks and damaged
around 400 homes and businesses, as the town endured a month's worth of rain fall in just 24 hours.
After hard graft from owner Jane, her husband Alan and a whole posse of friends, Northumbria Mountain Sports has now re-opened with a smart new refit.
Jane is very excited and relieved to have her shop open again and is looking forward to greeting customers old and new!
For more information on Northumbria Mountain Sports phone:
01670-513276
Retailers Trip to Meindl factory - October 2008
The latest group of UK outdoor retailers have just returned back from the Meindl factory in Kirchanschoring in Germany. The tour around the main factory site set iin the beautiful Bavarian landscape, enabled the group to view the whole process of boot making from design, choosing the correct leathers, construction and finally boxing the finished products ready for despatch.
Lucas Meindl showed the group around the Meindl museum and then gave instruction on boot construction and what makes Meindl footwear different.
Later that day with the weather improving, the group escaped to the Austrian mountains to climb the 4199ft peak of Gaisberg. That evening after a leisurely stroll around Salzburg, an entertaining evening was had in the city's oldest brewery.
TRAILVENTURE - Celebrate 10th Birthday
Trailventure in Ashburton, Devon are enjoying their 10th birthday with celebrations continuing all through October.
Set up by Michael and Debbie Owen a decade ago, Trailventure is now one of the premier outdoor shops in Devon with an excellent range of products from footwear to clothing and much more, displayed over two floors of their well presented shop in Ashburton situated on the edge of Dartmoor. Making this an ideal place to buy and then test your new outdoor gear.
"We assist people from all walks of life, of all ages, going on all different adventures, anywhere in the world", says Debbie.
Trailventure offer a wide range of footwear including an excellent range of MEINDL footwear and socks, plus SOURCE sport sandals and hydration systems.
Open 7 days a week, contact Trailventure on 01364 652522 for details of their birthday celebrations
Waldlaufer sales continue to GROW
They say small acorns grow into big oak trees. Likewise sales during 2007 of the Waldlaufer, Meindl’s forestry boot, have also flourished.
The Waldlaufer is Meindl’s quality leather chainsaw boot. Tested to Class 1 (20 m/s), this beautifully crafted handmade boot has a full grain leather upper with Gore-Tex lined waterproof membrane. Minimum of seams, stitched with anti-wicking thread. Lined with calf leather and important Kevlar frontal protection. Underfoot you have a double density Meindl multigrip Vibram sole, scuff protector on the toe and steel toe-cap protection. Plus, we’ve included Memory Foam fit around the ankle, which gives a very comfortable custom fit to the wearer.
Magazine - Review August 2007
SOURCE WIDEPAC 2 Litre
It’s good Great price, with a rolltop opening, which makes filling and cleaning super-easy. You get an autoseal link between the feeder pipe and bladder, and the bite valve has a cap to prevent accidental squeezing. This means that there were no leaks in my test. Better still, the water taste was good as any here.
But You may prefer a simple screw cap, and some locking bite valves are neater.
Buy it if You want the best-tasting and most easily cleaned hydration system.
