Many search engine marketers were enticed to check their statistics and rankings when the ball dropped in Times Square at midnight on January 1, 2022.
In the internet world, it looks that Google has supplanted Santa as the keeper of the “Naughty or Nice” list.
Before the New Year, certain websites are given the gift of improved rankings.
Others are frantically brushing the coal dust from their stockings and analysing why they were placed on the naughty list.
Google’s holiday core algorithm adjustments are nothing new to experienced search engine marketers.
And, while I’m not sure anybody needs to hear this, the upgrade will be available after Christmas next year.
Take a few days off without feeling guilty.
Take some time to consider how you might improve in the next year.
That’s exactly what I did.
My New Year’s SEO resolutions are listed here.
- Keep Empathy in Mind
Most search engine marketers, in my experience, are fairly “left-brained.”
Sure, there’s a lot of creativity in search engine marketing, but most SEO consultants would rather figure out why a piece of code isn’t loading as quickly as it should than try to comprehend the inner workings of a searcher’s mind.
Don’t get me wrong: the technical components of SEO and sponsored search are critical – and what we do wouldn’t function without them.
Technical changes, on the other hand, aren’t enough to ensure that your search engine marketing results continue to improve.
Empathy, or the capacity to comprehend the sentiments of others, is, in my opinion, the most valuable asset any marketer can possess.
We can build websites and content that not only give value to visitors but also enhance our site’s bottom line if we as marketers can comprehend the sentiments, motivations, intent, and behaviours of search engine users.
I’ve always taken pleasure in my ability to sympathise with those who are looking for answers.
But every time a fundamental algorithm update or an IT worker screws up a site, it’s all too simple for me to put my sympathetic instincts on hold in order to focus on technical repairs.
Those technological adjustments are for Google’s benefit, not for the benefit of the searchers.
I need to remember to spend as much – if not more – time comprehending folks who submit a query as I do searching for methods to improve the speed of a website.
The benefits of empathic marketing techniques are frequently bigger than the benefits of technological improvements.
This is something that all of us who are looking for answers should keep in mind.
- Make Everything Automated
Many famous SEO specialists have bragged about the benefits of utilising the Python programming language to automate routine search engine optimization work in recent years.
Python is a strong tool in the hands of a skilled programmer that may greatly reduce the amount of time necessary for search engine optimization.
Python can assist you with scraping data to generate content ideas, analysing typical on-page SEO concerns, tracking and analysing backlink profile issues, and much more.
Those interested in learning more about Python’s capabilities might read How To Use Python To Analyze SEO Data: A Reference Guide.
As I’ve already indicated, I am not a developer by definition.
However, because I’ve spent so much time with coding, I know what to look for when examining how the code will interact with search engines.
For those of you who are curious like me, I recommend diving in and learning the fundamentals of the Python programming language.
Nobody will notice if you master the code’s complexities.
In fact, I would say that knowing the language in excess is a waste of time.
The ultimate purpose of learning about any new technology, in my opinion, is to understand its complete potential and limits.
You may design what you need and either find out how to write it yourself or get someone to do it for you if you know what a piece of software can accomplish.
If you don’t understand how Python (or any other programme) may assist you reach your objective, hiring someone to automate your SEO approaches is nearly impossible.
In 2022, my objective is to learn everything there is to know about Python.
If you’re a freelance Python coder, reach out to me around May, since I’m sure I’ll have several tasks lined up.
- Make sure your tracking is in order.
The release of Google Analytics 4 has put a knot in the tracking codes of many websites.
Many people went from having a high level of faith in their analytics data to having doubts.
You can’t make good judgments if you don’t trust your analytics information.
You won’t be able to plan adequately.
We frequently encounter prospects that have shoddy tracking.
This has become such a problem that we just instituted a policy prohibiting us from moving on to other tasks until the tracking system is in place.
It also has to be set up such that everyone in your company believes in the data.
No one will get credit if you improve traffic by 140 percent but the boss doesn’t believe the stats are correct. There’s a significant likelihood that the methods employed to boost traffic won’t be permitted again in the future.
Why would anyone approve anything that isn’t beneficial in their opinion?
On the other side, if traffic drops and no one believes the statistics, it will be nearly hard to correctly analyse what is causing the drop — at least not in a way that the whole team agrees on the diagnosis and action items to resolve the issues.
- Embrace The Struggle
It takes a lot of effort to do good SEO.
In many situations, we are putting techniques into place and must wait several weeks to see if our efforts were successful.
We’re like farmers, sowing our seeds in the code of our websites, watering and caring for the code while knowing that storms from Google or drought from a lack of customer interest might result in a devastating harvest.
The daily grind is something that successful SEO professionals appreciate.
To strengthen our authority, we focus on content.
We double-check the code on a daily basis to ensure that nothing is broken.
When Google announces a forthcoming upgrade, the internet appears like a town that has just heard a storm is approaching — SEO pros scramble to batten down the hatches, even if we aren’t sure what to do.